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Home / Company Profile / Our responsibility

our responsibility

We want to help people travel more easily and freely, and we hope that every journey will respect the planet and the people who live on it.

The way we do business

We hope that everyone can travel freely and responsibly. Whether it is now or in the future.


We have always insisted on the use of high-quality materials to manufacture quality products, and the design of the products to facilitate the repair or replacement of parts, so that they can be used for a long time, rather than just throw away. Our goal is to make all our products contribute to sustainability and respectability by 2025, building a sustainable world.


Here are six main ways we can take responsibility for building a better world in our operations:


1. Product Design

The longer a product lasts, the less impact it has on the environment. Therefore, we are very focused on extending the life of our products in the process of designing and manufacturing our products. We aim to produce rugged products that will allow them to survive the next leg of the journey and continue to pass on.

Please take a look:

Our products are adopted Modular design for easy maintenance, rejuvenation or replacement of parts. We began to increase the use of recycled materials. For example, we used recycled plastic fabrics made of PET plastic bottles on Bugaboo Fox.

2. Purchasing and Production

We want to ensure all products Both the manufacturing process and the source of procurement are highly sustainable and are produced under safe, fair and humane working conditions. Therefore, we are constantly striving to improve the social and environmental performance of our own factories and all suppliers. We also strive to improve the transparency and traceability of our entire supply chain.

Please briefly understand:

We operate the factory ourselves, according to our ISO9001, ISO14001 and SA8000 certifications effectively control all aspects of production and create a safe, fair and humane working environment. Close cooperation is the key to building a sustainable supply chain. In early 2018, we held the first Bugaboo China Supplier Summit. With our responsible chemicals management policy, we advocate responsible use to reduce the harmful substances contained in our production processes and in our final products. Since 2017, we have joined SAC and will actively use the organization's HIGG index to evaluate the sustainability of our own and our suppliers.

3.Environmental Impact

From our production in Xiamen From the factory to packaging, logistics, offices, stores and warehouses, we are looking for ways to reduce our environmental impact.

Please take a look:

Create a global packaging guide to Packaging that reduces waste and is committed to zero environmental impact. This year we will focus on reducing product-related waste. We formally commit to setting scientific emission reduction targets by joining the Science Based Targets initiative.

4. Smarter business ideas

Business innovation has Helps extend the life cycle of our products. We are constantly exploring innovative business models to treat our products and consumers in a responsible manner.

Please briefly understand:

In 2015, we piloted The Bugaboo Flex program: a plan to rent a stroller. Based on the results of this program, we plan to promote similar models in the future. We are actively exploring closed loop manufacturing systems. For the purpose of 2013 to 2017, we participated in the ResCoM project funded by the European Commission. We are committed to extending the life of materials. From 2017, we work with Little Boomerang to recycle our high quality waste.

5. Our talents

Our talents and ours The product is worthy of our pride. Our goal is to provide an inspiring, open and dynamic work environment for all employees around the world.

Please briefly understand:

We promote global Code of practice to encourage inclusiveness and diversity and to contribute positively to building a sustainable and respectable world. We have a dedicated ambassador team that actively organizes environmental clean-ups, inspiring speeches, and film and discussion of various topics.

6. Giving back to society

We hope for those who are disabled People with limited ability to lead to freedom of travel, illness, poverty or conflict. We also support non-profit organizations to inspire the next generation to deliver innovative solutions for a sustainable world. We support these programs through donations or volunteers.

Please briefly understand:

We actively encourage all employees to participate in volunteer service projects . We have arranged a day for each Bugaboo employee to participate in volunteer services of their own choice. We have built an interactive platform to facilitate Bugaboo employees around the world to initiate and participate in service projects. Since 2016, we have partnered with Movement on the Ground to donate 213 strollers to the Kara Tepe refugee camp on Lesbos. Since 2017, we have provided support to the non-profit organization Designathon Works. The organization has developed a unique approach to design thinking to discover children's creativity and help children design a better world. Our offices around the world regularly donate products to local hospitals and support different local charities. For example, our US office participates in the Super Saturday event of the Ovarian Cancer Research Foundation (OCRFA).